Ericsson AB

Grow with us

About Ericsson:
At Ericsson, we are shaping the future of connectivity and technology. As a Global Senior Media Strategist, you’ll be at the heart of digital media innovation, helping to drive real impact for one of the world’s most recognized technology brands. You’ll work in a dynamic, forward-thinking environment where strategic vision, creativity, and data-driven decision-making come together. 

About this Opportunity:
Are you a strategic media expert ready to drive impactful digital campaigns on a global scale? Ericsson is looking for a Global Senior Media Strategist to shape and execute our paid and social media strategies, ensuring innovative, data-driven, and effective activations across digital channels. This role is part of the Paid & Social Media team within Group Function Marketing, reporting to the Global Head of Paid & Social Media. You will play a key role in advancing Ericsson’s digital media excellence, ensuring our media investments drive engagement, efficiency, and business growth. 

This role is part of the Paid & Social Media team within Group Function Marketing, reporting to the Global Head of Paid & social media. You will play a crucial role in optimizing media investments, driving efficiency, and maximizing business growth through smart, performance-led strategies. 

If you're passionate about creativity and eager to contribute to global projects, we want you on our team!

What you will do

Media Strategy & Innovation 
•    Develop and execute global paid and social media strategies aligned with Ericsson’s business priorities. 
•    Identify opportunities to innovate within digital media, leveraging AI, automation, and emerging platforms. 
•    Provide thought leadership on industry trends, audience behaviors, and media consumption shifts. 
•    Ensure brand consistency across all media activations while pushing for creative and innovative executions.

Paid & Social Media Execution 
•    Oversee the end-to-end planning, activation, and optimization of global paid media campaigns. 
•    Manage key social media platforms (LinkedIn, Meta, etc.), ensuring effective content distribution and audience engagement. 
•    Collaborate with internal stakeholders to align media strategies with global marketing campaigns, events, and initiatives. 
•    Work closely with media agencies and technology partners to drive performance, efficiency, and best practices. 

Performance Measurement & Optimization 
•    Define and implement measurement frameworks, ensuring a data-driven approach to media strategy. 
•    Work alongside the Marketing Analytics & Automation team to extract insights and continuously optimize campaigns. 
•    Utilize testing and experimentation to refine audience targeting, creative formats, and media allocations. 
•    Ensure adherence to brand safety, compliance, and industry best practices across all media activations.

Collaboration & Leadership 
•    Partner with regional teams and business units to create cohesive, global media strategies. 
•    Act as a subject matter expert, providing guidance and strategic direction across the organization. 
•    Foster a culture of collaboration, curiosity, and innovation, ensuring teams stay ahead of industry trends. 
•    Be an inspirational leader, driving engagement and enthusiasm for digital media excellence. 
•    Support capability development by educating internal teams on media trends, tools, and best practices.

Skills you bring

* 8+ years of experience in media strategy, planning, and execution, ideally in a B2B or tech-driven environment. 
* Expertise in paid media, social media, programmatic advertising, SEM, and emerging digital channels. 

* Strong analytical mindset with experience leveraging data and AI-driven insights to optimize media performance. 

* Proven ability to manage large-scale media investments and agency relationships. 
* Excellent stakeholder management and communication skills, with the ability to influence at all levels. 
* A strategic thinker who can balance creativity, data, and innovation to drive business impact.