We are a rapidly growing supplement company based in Malmö, with an expanding presence across both B2B and B2C markets. We are seeking a Senior Marketing Specialist to join our team in a 100% on-site role and contribute directly to strategic marketing execution, digital performance, and product launch activities.

The position reports to the Marketing Manager and collaborates closely with the CEO. It is ideal for someone with at least 4 years of experience who is ready to take ownership of projects while working within a team.

Company website:

swedishnutra.com, swedishcollagen.com

Key Responsibilities

Strategic Marketing Execution

• Work collaboratively with the Marketing Manager and CEO to plan and execute strategies tailored to both B2C (direct-to-consumer) and B2B (retailers, distributors, professional partners) segments.
• Adapt messaging, offers, and marketing funnels to match buyer journeys and decision-making processes in B2C and B2B environments.
• Participate in developing launch plans for new products across both customer types, ensuring tailored campaigns and aligned value propositions.
• Use data from both B2C e-commerce and B2B partner performance to help refine go-to-market strategies and customer engagement models.

Digital Advertising & Performance Optimization

• Manage and optimize advertising campaigns across Meta Ads, Google Ads, and similar platforms.
• Monitor and improve key KPIs including ROAS, CTR, CPC, and conversions, using structured testing and performance analysis.
• Report on results, provide actionable insights, and collaborate on continuous performance improvement.

Website Management (WordPress and Shopify)

• Maintain and update the company’s websites across WordPress (for brand pages) and Shopify (for e-commerce operations).
• Ensure site functionality and alignment with marketing campaigns and launches.
• Work regularly with our outsourced developer team to implement technical updates, troubleshoot issues, and improve site features or landing pages.
• Monitor site performance through analytics tools and contribute to continuous UX improvements.

CRM & Email Marketing

• Manage and execute CRM workflows using HubSpot, including segmentation, automation, lead nurturing, and campaign tracking.
• Develop and manage email campaigns for both B2C and B2B audiences, including promotions, newsletters, product education, and lifecycle flows.
• Maintain data quality and generate insights from CRM activities to improve targeting and retention.

Cross-Channel Brand Support

• Create social media content scheduling and alignment across platforms such as Instagram, Facebook, and LinkedIn with help from a graphic designer.
• Collaborate with content creators and external partners to maintain consistency across marketing assets.
• Ensure brand voice and visuals are cohesive across all touchpoints.

Candidate Profile

• Minimum 4 years of professional marketing experience, preferably within supplements, beauty, health, or consumer product industries.
• Experience working across both B2C and B2B marketing channels, including e-commerce and retail/distributor communications.
• Hands-on experience with Meta Ads, Google Ads, and performance reporting.
• Proficient in managing and updating WordPress and Shopify websites.
• Strong skills in HubSpot CRM, including automation, segmentation, and campaign management.
• Analytical mindset with the ability to turn data into strategic recommendations.
• Excellent communication skills in English.
• Highly organized and proactive in managing concurrent projects across multiple channels.

To apply

Please send your CV and a brief introduction to info@swedishnutra.com. Please note: We only accept applications via email. Applications submitted through LinkedIn or other platforms will not be reviewed.